I work with purposeful companies that challenge the status quo to build great teams, inspire a unique culture, and deliver operational excellence
My name is Melissa Barash. For the past decade, I’ve worked at the intersection of finance and social impact in NYC.
I enjoy serving in founding roles and building things from the ground up.
I love people just as much as I love designing the processes and environments for them to succeed.
I lead with empathy, work in service of others, appreciate the details, and make magic happen.
I believe that communities are the greatest untapped source of collaboration and innovation; finance can be leveraged as a tool for systems change and a catalyst for impact; coming from a place of curiosity and meeting people where they are is the best way to uncover solutions.
From the top of the C-Suite to the newest of junior hires, alignment around a common vision is an essential foundation to achieving growth. I connect the dots between human skills and business goals to ensure teams have trust, visibility, and focus on what matters most.
Identifying and repeating your sweet spots at scale requires critical thinking with a proactive approach. I work cross-functionally to roll out technology, systems, workflows, and processes that streamline even the most complex operations.
Creating a best-in-class brand means tapping into your consumers’ hearts and minds and creating offerings that meet specific challenges. As a Prof G Certified Brand Strategist, I deliver experiences that are memorable, sustainable, relevant, and differentiated to help amplify your value proposition above the noise.
Evaluating and measuring performance is the key to understanding the health of your business. I apply SMARTIE frameworks and lead quarterly initiatives like business reviews to help reconcile how your past outcomes inform future decisions.